Support Received: Nwes Business Advisor and Start Up Loan
Location: Norwich, Norfolk
Plant husbandry – The care and cultivation of crops
For Michelle Clingan and Roscoe Gibson-Denney, plant husbandry is much more than the six-word definition given by the Oxford Dictionary.
The pair both share an enthusiasm and passion for all things plants, but specifically indoor gardening. A relatively recent trend to hit popular culture, indoor gardening is transitioning from dried up and forgotten houseplants, into creating lush green spaces in our homes that we can be proud of. Now Michelle and Roscoe are bringing the trend to Norwich, Norfolk. The duo has taken note of the lack of houseplant sellers in the city centre of Norwich, and so this month have launched their brand-new retail business The Plant Den. Roscoe comments:
“Norwich city centre currently has little seller competition and we aim to be the first to trade exclusively in cacti and houseplants.”
Of course, what is crucial to any good business is experience and knowledge in your chosen field, which Michelle and Roscoe fortunately have spades of. Before starting The Plant Den, Michelle worked in retail for 15 years, so has great commercial awareness coupled with a personal enthusiasm for indoor gardening. Roscoe gained his horticultural knowledge from working as a landscape gardener and is now keen to turn his passion for shrubs and bushes, to indoor plants and cacti.