Sim Within Group Limited

Business Name:  Sim Within Group Limited

Support received:  Start Up Loan and Start & Grow

Location:  Leigh on Sea, Essex

Website:  http://www.simwithin.co.uk/


With a successful career in telecoms spanning over 25 years, Senior Sales and Marketing Director Stuart James began to crave more autonomy and flexibility over his working hours.  He decided to take the leap into setting up his own business and launched Sim Within Group Limited in November 2016.

We spoke to Stuart about his new business and how Nwes supported him.

What does Sim Within Group Limited offer?

Sim Within Group Limited offers telecoms services and consultancy, mentoring, business process and lead generation.  The business utilises my skills and experience to support businesses to increase their margins and sales quickly.

I have made a considerable amount of money for others over the last few years. I’ve been treading water for the last five years, with the urge and passion to succeed in my own business.

How has Nwes supported you?

I sought the advice of Nwes and was put in touch with Business Advisor, Gillian Austen.  Together we were able to talk about my vision for Sim Within Group Limited, and how to make this a reality.  With 1-to-1 business support, I was able to fine-tune my business plan and financials.  I was also eligible for a Start Up Loan, and Gillian guided me through the application process.

The Start Up Loan enabled me to purchase essential equipment to support Sim Within Group Limited, and the breathing space to choose more lucrative business without having to do some work for low margins.  It made a real difference, and I’m pleased that I have benefitted from the knowledge and expertise of Nwes.

I found Nwes, and Gill in particular, first class.  She offered very useful advice.  Moving forward I want to be more engaged with the other services Nwes provides.

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“The Start Up Loan enabled me to purchase essential equipment to support Sim Within Group Limited, and the breathing space to choose more lucrative business without having to do some work for low margins.  It made a real difference, and I’m pleased that I have benefitted from the knowledge and expertise of Nwes.”

What have been the challenges and highlights to date?

Having never had my own business, there is a steep learning curve on all things record keeping.  I am therefore looking forward to attending the free Nwes workshops on bookkeeping, I have encountered very few obstacles to date, other than the challenge of cashflow in the very early days.  I’m now thriving as a business owner, and I’m relishing being able to choose my own timetable; the highlight of starting my own business is picking my working hours.

Sim Within Group Ltd has the ability to enhance what my clients’ businesses are already doing; streamline activities, make the cost of sales lower and margins higher – so any engagement pays for itself very quickly.  When I do work for a client, I get immense pleasure from making a real difference.

What is your vision for the future?

I will continue to receive support from Nwes through the Start & Grow programme.  My top priority is to establish the business first, then I aim to employ staff to support business growth within two years.

Do you have any advice for others considering starting-up in business?

There are three main points to remember:

1) Always ask yourself how much money is in the bank

2) How fast are you burning the cash

3) Keep selling at every opportunity

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