Business Name: Our Local Butcher
Location: Chelmsford, Essex
Our Local Butcher (OLB) is a start-up company, which was launched in late August 2016 by James Thomas. OLB is a re-invention of the traditional butcher’s shop, whereby James offers ready to cook, ready prepared fresh meat, which caters for the busy professionals and medium to high income residents, with and without families, living in and around the Chelmsford area.
With a shop situated at Stockbrook Farm Shop and Nursery, between Chelmsford and Billericay, James’ customers can also order online and have their purchases delivered.
We spoke to James about his new business and his plans for the future.
What was your motivation for starting your own business?
I am a fully trained butcher and have worked in the industry since leaving school. During this time, I have witnessed both the decline of the high street butcher, and the fact that customers wanted added value meat, which was quick and convenient to cook, with no waste. I also identified that out of town shopping and delivery services were becoming popular, which fuelled my motivation for setting up Our Local Butcher.
What is the best thing about being your own boss?
I officially opened in August 2016 with a launch event that saw over 100 visitors come through the door in one day. My greatest feeling was one of relief that people turned up and spent some money. After 8 months of planning, preparation and stress, I was so pleased to be finally open.
Over the last few months I have built up a steady customer base. I have found that ‘word of mouth’ recommendations have been extremely powerful. Customer feedback has been excellent and extremely encouraging. It has secured both repeat and new business.