Business Name: Farah Qureshi Jewellery Design
Support received: Start Up Loan
Having experienced cut-backs in her role as a teacher, Farah Qureshi, who had a strong interest in jewellery design, turned her thoughts to developing her hobby into a business.
Now working from home, as well as sharing a gallery at Oxo Tower Wharf, Farah Qureshi Jewellery Design has gone from strength to strength, and has been nominated for several awards.
We spoke to Farah about her start-up journey.
What was the motivation behind starting your own business?
I started the business as I have a strong interest in jewellery design and making. I wanted to turn a hobby into a business. A few years ago, I was working in adult education, teaching jewellery making, when I started to experience cut backs.
I had taught in the adult education sector, and further and higher education for over fifteen years. When I realised that the cut backs were continuing, I decided to do business training, to become up to date with current practice. I have always loved art and like to work on a small scale, this led naturally to making jewellery.
Tell us more about Farah Qureshi Jewellery Design?
My business is creating collections twice a year, in keeping with the fashion seasons and working in precious ethical materials, both silver and eighteen carat ethical gold.
I like to make a range of different pieces such as necklaces, bracelets, rings, hair jewels, anklets and brooches. I currently work alone and go to specialist services such as stone setting, casting and laser cutting to help with the process of making jewellery. At the moment I am working from home and share a gallery at Oxo Tower Wharf with a collective of jewellery designers. There are facilities at the back of the gallery where designers can make jewellery.
What advantages are there to being based in the capital?
There are great advantages to having a business in London. Suppliers are nearby and specialist services are also easy to get to. Also working from home means that the overheads are low.
What have been your highlights to date?
Recently I have started to win awards, and this year I have been chosen as one of the 100 small businesses for Small Business Saturday. I am a finalist for the Hounslow Business Awards and I was a finalist in the NotOnTheHighStreet make awards.
One of my rings, called the Fraser Island ring was shortlisted for the Product of the Year, in the category, Gifts for Women. The PR for the Small Business Saturday award has been good and being mentioned in The Guardian was good to see.