Events

Event Description

Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The one-day visual merchandising course will cover the following topics;

• Introduction into Display & Visual Merchandising principles
• Understanding the key principles of window design and dressing
• How to create an instore hot spot/promotional space which is linked to your windows
• Mannequin dressing & Styling Tips
• Effective Visual Merchandising Techniques used currently in the industry.
• Creating eye-catching selling area on your sales floor.
• Effective customer flow and how to create effective shop floor layouts.
• The importance of carrying out a customer flow exercise on the sales floor, which will assist you with identifying the key areas on the sales floor for selling opportunities.
• Sarah will also be giving feedback on your store photos, so please feel free to bring these along on the day.

NB. This workshop is only available to businesses that have been trading for less than 2 years and participants must be residents or run a business in the London Boroughs of Hackney, Newham and Tower Hamlets

About the facilitator:

Sarah Manning has more than 20 years’ experience within the Retail Visual Merchandising industry, working for Harrods, Selfridges, Harvey Nichols and Marks & Spencer. She started her own business in 2006 offering Visual Merchandising training and consultancy and now works with a variety of small independent retailers to support them with their Visual Merchandising. Sarah also teaches the short VM Courses for The University of the Arts London.