Business name:  Hello Drama

Support received:  New Anglia Growth Programme

Location:  Waveney, Suffolk


Since graduating in 2014 with a First Class BA (Hons) Performing Arts degree, Abbie Moore dreamed of running her own drama-based business to encourage others to follow her passion in performing arts.  With the support of enterprise agency Nwes, she launched Hello Drama in March 2016.

We spoke to Abbie about her start-up journey.

Tell us more about Hello Drama.

Hello Drama tailors and delivers drama workshops in schools and businesses locally and abroad.  Using the client’s input, we personally create the workshop that’s right for them.  Each workshop is devised to fit the client’s exact requirements, taking into account the age and abilities of the participants and what they would like to achieve from their Hello Drama experience.

I found that quite often, I was being asked to deliver a ‘one size fits all’ workshop for many different groups, and that because of this, participants were missing out on opportunities to progress.  I wanted to provide a more personal service which enabled individual groups to achieve their learning objectives and allow them to challenge themselves.

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“Without the support of the lovely people at Nwes, it would have been much harder to get my business up and running so quickly.”

What has the impact of Nwes’ support been?

Although experienced in running drama workshops, I needed to learn the administration side of running a business, so I turned to Nwes.  With the help of Nwes business advice and support sessions, I was able to build my skills and knowledge in areas including marketing, bookkeeping and networking, which made me feel much more confident about running my own business.

Without the support of the lovely people at Nwes, it would have been much harder to get my business up and running so quickly.

How did you feel when you gained your first customer?

I gained my first customer within a few weeks of registering the business, which was very exciting and made all of the hard work worthwhile.

What have been your highlights to date?

Creating Hello Drama has opened up many opportunities for me to travel whilst working. I will be running drama workshops in Belgium, Italy and Russia in 2017 – as well as Lowestoft and Beccles!

A particular highlight of my business journey so far has been designing and leading a drama-based communication workshop for a top London law firm.  45 storeys up in a city skyscraper – I was definitely on a high!

Do you have any tips for business owners?

Have a separate wallet for business related cash and cards.  Put your receipts in this wallet as soon as you purchase anything.

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