Business Name: heapswhitty Creative Communication
Support received: New Anglia Growth Programme
Location: Norwich, Norfolk
With a lifelong passion for writing and creativity, Whitney Edwards was always destined for a career in communications. After gaining marketing experience with global brands, such as Virgin and The Guardian, she launched her own business, heapswhitty Creative Communication to convey clients’ brand messages through original copywriting in a simple, yet engaging style.
We spoke to Whitney about her start-up journey and the support she received from Nwes.
What is your background, and how has it shaped your career and start-up?
Originally from Sydney, Australia, and having studied Creative Writing at Sydney’s University of Technology, I returned to Norwich after spending a year of my studies at the University of East Anglia.
My graduate career swiftly moved toward Digital Marketing. I managed a youth writing community for a non-for-profit organisation in Sydney before my move to England. I then became the copywriter for Virgin Wines UK. I went on to deliver creative recruitment campaigns for the UEA, which included collaborating with the Guardian Students and FutureLearn.
Gradually I realised that I shouldn’t be trying to shape each role around my own skills, but instead should be saving time and unnecessary hoop jumping by applying creative communication to every project from the start. The only way I could see that this was possible was to pack in my 9 to 5 routine and work for myself.