Business name: Go Leisure – Sammy’s Bar and Grill
Support received: Start & Grow
Location: East Runton, North Norfolk
Sam Coates had always dreamed that one day he would run his own business. When he spotted a gap in the market for an American-themed grill on the North Norfolk coast, he jumped at the opportunity.
After seeking support from enterprise agency, Nwes, Sam launched Sammy’s Bar and Grill, under his Go Leisure business in East Runton in December 2016. He acquired the premises – a traditional English pub – in June 2016, and was determined to make a success of his new venture, embracing both the highs and the lows of his start-up journey.
We spoke to Sam about how he turned his business dream into reality.
How would you describe your start-up journey?
It truly has been a roller coaster of a journey with massive highs and extreme lows. I’ve had many days when I’ve felt like throwing the towel in but, as all entrepreneurs will tell you, that is when you have to grit your teeth and kick on.