Business Name: Dinky Town
Support Received: Start & Grow
Location: Oulton Broad, Suffolk
With a long-term dream to bring something new and innovative to her home town of Lowestoft and its community, Alison Edwards opened Dinky Town children’s indoor play centre in Oulton Broad in December 2016.
The response has been overwhelmingly positive, and Alison’s hard work and dedication has paid off as she now looks to the future to continue to provide resources for local Early Years families.
Alison told us about her Dinky Town journey.
Can you tell us more about what Dinky Town offers?
Dinky Town is an indoor children’s play centre based on an imaginary role play town. It’s an innovative play concept in a safe and controlled environment. It’s also open plan so parents can see their children at all times.
What inspired you start-up your own business?
I am an ex-professional dancer, Marketeer, and a mum of two boys. Dinky Town has been a long-term dream of mine, and I was determined to bring the new and exciting concept to Lowestoft in order to benefit local families.
I feel passionate about Dinky Town and I believe my new venture will be successful. It’s a fun and exciting facility, which provides excellent customer service, cleanliness and has strong core values. We listen to our customers and respond accordingly.
How has Nwes supported you to set up Dinky Town?
After planning the concept for two and a half years, it was Nwes who helped me to bring it to life. I took advantage of 1-to-1 business support and advice sessions with Business Advisor and Deputy Area Manager, Victoria Williamson, and I also benefitted from their free business skills workshops.