Events

Event Description

How do you attract visitors to your website? How can you convert them into paying customers? In this interactive workshop you will learn strategies, tools and ideas to answer these vital questions and turn your website into a revenue generating engine for your business.

Using practical exercises and real world examples you will learn how to:

• follow the golden rules of digital marketing
• use social media to grow your audience
• increase traffic to your website using search engine marketing (SEO and paid search)
• create landing pages on your website that drive conversions
• incorporate reviews and testimonials
• use Google Analytics to optimise your digital marketing and website
• develop powerful loyalty campaigns that keep customers coming back

NB. This workshop is only available to businesses that have been trading for less than 2 years and participants must be residents or run a business in the London Boroughs of Hackney, Newham and Tower Hamlets

About the facilitator:

Sophie Paton is the business director at Make Happy. She is a CIM-qualified marketeer, specialising in commercial marketing strategy. Sophie is also a highly skilled copywriter and editor, both internal and external.

She creates innovative marketing campaigns for clients which harness the power of online and offline channels to build communities and drive brand awareness. She has worked for clients such as Barclays and Glasgow International Festival.