7 January 2016

20151026_115458Jonathan Lofthouse started his own care agency, Carers Elite Ltd, with Nwes support.

If you are thinking of setting up your own care agency, the support  and help available from Nwes could be invaluable. Here, we outline the main issues and considerations, surrounding the sector.

Domiciliary Care
Sometimes knows as “homecare agencies”, domiciliary care agencies provide daily assistance for those who need help in their home. This includes the elderly and disabled. They may be hired directly by relatives or more commonly by the local authorities. The agency then employees staff directly to provide the support. Current care agency market forecasts predict that, over the next 25 years, the  number of elderly people in the UK will increase by well over 9 million (Office for National Statistics). Hence there is a clear current and long term need for care service businesses. The sector is currently worth some £7.8billion per year with over 6500 providers.

Statutory registration
Care agencies must register with the Quality Care Commission.

What qualifications and skills are required?
When setting up care agencies, Health and Social Care Act 2008 (updated 2012) requires that the organisation, and the person who is to be the Registered Manger (this may be you of course), must register with the Quality Care Commission. Care Managers must hold certain, minimum qualifications and demonstrate a degree of experience.

You will need to carefully consider your marketing strategy and consider the basic:

  • Marketing ( known as the “Marketing Mix”)
  • Developing your brand
  • Producing quality, caring and engaging promotional material
  • An introduction to maximising your web sites presence (SEO)
  • Understanding basic social media strategies / Digital Marketing
  • Public Relations
  • Developing a Marketing Plan

Nwes can provide full support and guidance in setting up your care business, either on a one to one basis or by joining us on one of our marketing workshops. Previous delegate’s comments have included
“The explanation of Search Engine Optimisation was very enlightening” and “The course made me look at Marketing in a totally new way…”

Financial Control
Nwes provide unrivaled support to help you understand the financial side of setting up your care business. Our experienced trainers and advisors will provide full support and assistance. An integrated spreadsheet can be tailored to your business to produce:

  • Personal budgets
  • Start Up Costs
  • Sales Forecast
  • Cash Flow Forecast
  • Profit and Loss Forecast

We can help you present these numbers within a professional business plan to give you the best chance possible of securing finance for your care agency business. This may be from from banks or the government’s  Start-Up Loans programme. In addition, we provide comprehensive support on the following:

  • Simple bookkeeping
  • Taxation
  • Employing staff

Our full support enables you to present your care business agency forecasts in a totally professional way, giving you, and any third parties such as banks or investors, a clear understanding of your projections. Past comments from delegates have included “Without this course, and the invaluable spreadsheet, I really would have no idea of how to present the numbers in such a professional way” and “The trainer made the whole process so easy to understand and I feel so much more confident when discussing the financials…. ”

Get in touch with Nwes today for more information.

Written by John Clarke, Nwes Business Trainer.

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