9 January 2015


Old open book with magic light and falling stars on wood planks and dark abstract backgroundRunning a business is hard work, and it can be easy to get disheartened or lose motivation.

With that in mind, I’d like to share 10 quotes that I find insightful … and I threw in a few funny ones for good measure:

“Every accomplishment starts with a decision to try.” Anon

I like this quote as I often meet people with a good idea.  A true Entrepreneur is, however, the person that does something!  They take action, usually of with no guarantee of success.

We all know that trying can lead to failure, rejection or making mistakes and there is always a risk of that.  But if you stay inactive, then you are pretty much guaranteed that nothing will change or improve.

“Whether you think you can or whether you think you can’t, you’re right!” Henry Ford

Many potential entrepreneurs’ biggest hurdle is their own beliefs. When you believe you can, you often do.  When you believe you cannot, then sadly you often don’t succeed.

Although this belief must be based on facts experiences that back up this belief, facts are the legs that make a business solid.

“People rarely buy what they need. They buy what they want.” Seth Godin

Understanding customers is key.

I don’t need a new black handbag or pair of shoes but I often want one!

Entrepreneurs need to understand the emotion behind a customers buying decision.  When we understand the triggers that make people buy we sell more.  Just look at TK Maxx, as an example.

The best target market is people who want your product and they do not always need it to want to buy it.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”  Steve Jobs, Co-Founder, Chairman and CEO, Apple

There is no greater advocate of this than Apple, and no list o f quotes is complete without something from the great Steve Jobs.

“Twitter is a vessel that we can use to share #positivity to others through our timeline one tweet at a time.” Germany Kent

I was sceptical about Twitter, after all what can you do with 140 characters?

Well, quite simply, Twitter, with its short format, can be as useful way of demonstrating how many people are interested in what you have to say.  You can also use it to share information, get people to your website, in turn increasing the activity on your website.  If it seems daunting, try using a tool such as Hootsuite to manager it

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”  Sir Winston Churchill, British Prime Minister

Winston Churchill was not only a writer, historian, poet and artist, he was the only British Prime Minister to receive the Nobel Prize in Literature and is famous for his quotes.

If you can crack this mindset it can give you a different perspective on any situation which is much more constructive.

“Always deliver more than expected.”  Larry Page, Co-Founder, Google

It is always about the added value!!

Exceeding the expectations of your customer can be the difference between success and failure.  Always give them more than they expected.  Giving them the WOW fact that you have gone all out just for them

More than promotions and discounts to get new customers, always remember to keep the ones you have returning to you time and again.

“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” Mark Cuban

Remember, the easier you make it for customers to buy your services, the faster you’ll close deals, and the more money you’ll see hit your bottom line.

That could be something as simple as your location, opening times and even parking spaces.

“Make your team feel respected, empowered and genuinely excited about the company’s mission.”  Tim Westergen, Pandora Founder

‘Please’, ‘thank you’ and ‘great job’ goes a long way and makes good business sense. That is why valued people stay with companies longer and do more day to day.

Don’t make friends who are comfortable to be with. Make friends who will force you to lever yourself up.  Thomas J. Watson

Deliberately surround yourself with fabulous people as the will drive you to up your game.  They can be a manager, a mentor or a teacher for example.  Or you can read their books or blogs. You can even employ them.  However you do it, strive to be influenced by the best.

Written by Leonore Lord, Nwes Low Carbon Business Advisor

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