Are you confident in your ability to persuade and influence other people’s choices? No, we’re not talking about manipulation here – well, only slightly.
What we mean is, do you know the best ways to get people to invest in your product or service? And are you aware of how you can influence their buying choices? If the answer is no, or if you want to pick up a few tips, then have a read through this brief guide to persuading and influencing that we have compiled.
1. Tactful timing
Persuasion and influence are both all about timing. If you’re not targeting people’s attentions at the right time, then you’re going to face difficulties when it comes to attracting them to your product or service.
Think about it – if you’re out flyering to advertise your start-up on the street during common commuting times, people are going to be in a rush and won’t want to stop to listen to you and your ideas. But if you catch them on a weekend or during their lunch hour, they will probably be more likely to spend some time getting to know what you’re about.
And of course, you should take seasonal events into account too. From Christmas to Mother’s Day and from Valentine’s Day to Chinese New Year – take the time to think which occasions your product could be perfect for and plan your persuasion and marketing techniques around it.
If you’re targeting people at a suitable time, they’ll be a lot more likely to take note of what you’ve got to offer.
2. Make it personal
Tapping into people’s emotions is a sure-fire way to get them to remember you and your product.
Using your start-up’s social media pages to ask questions – one of the most common persuasive techniques – will draw potential customers in, get them interested and help them to think personally about what your brand could do for them.
Take advantage of online scheduling tools to help you, as this will mean you don’t need to be thinking about writing posts all the time, but can just set aside a certain amount of time each week or so for this task.
Creating short videos that talk directly to your audience would be another way to capture their attention and make them feel a personal connection to your brand. Visual content is a great way to reach people on an emotional level, helping them to remember you and your business for longer.
3. Learn from your mistakes
No one gets it right all the time, but as long as you learn from your mistakes, everything will be OK.
If you don’t get any click-throughs on a social media campaign that you think is particularly influencing or if nobody calls you after picking up one of your flyers, try not to let it affect you.
Clearly this wasn’t the most effective way to market your start-up, so try one of our other persuasion techniques and see if that brings you more success.