Product name change or clever PR?
New research from Heinz claims that only 14% of those who buy Salad Cream use it on salads. Nwes Business Consultant Richard Voisey investigates the branding implications
Small Businesses in Norfolk and Suffolk are rightly concerned by the impact of the Coronavirus – what should you do?
Ian Bird Business Adviser with Enterprise Agency Nwes looks at the problems faced and what to do.
All my training says “plan, plan, plan”, so when things get rough I do just that, I have a plan A and a plan B sometimes a plan C and D too. In these unprecedented times I believe a plan will help most businesses with the extraordinary situation we now find ourselves in, it can’t hurt that’s for sure. We will need lots of other support, both financial and advice, but the government are listening and responding to business needs.
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