Product name change or clever PR?
New research from Heinz claims that only 14% of those who buy Salad Cream use it on salads. Nwes Business Consultant Richard Voisey investigates the branding implications
Events over the last nine months have identified more than ever that businesses need to have a flexible approach to trading and a creative, innovative approach to their customer proposition.
I have investigated an agricultural business who then ingeniously dipped into retail.
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