Business Name: Love ur Look
Vintage inspired and ethically sourced, Love ur Look is a brand designed to enhance and embrace the fuller female shape. Taking its cues from the 1940’s and 50’s, the collections offers exclusive prints and designs.
We spoke to founder, Ronke Fashola, about making the transition from employee to following her passion and starting her own brand.
What inspired you to set up Love ur Look?
I worked as a fashion buyer for high street brands such as New Look and BHS, before turning my life dream of starting my own brand into a reality in 2011.
With my love for vintage and knowledge of working in the industry it felt like a natural progression. I felt confident about what a real women’s body was like and wanted to make a fun, unique and ethically conscious range.
Tell us more about Love ur Look
The majority of Love ur Look’s collection is produced in specialist factories located in India, where I source materials from upcycled markets contributing to the ethical and sustainable efforts of the business.
I spend a few months every year in India working directly with suppliers and designing my latest collections. As I have direct contact with the factory and work with my team in India the working environment is ethical and all workers are paid fairly.