14th March 2016

Long known as the industrial north brought down south, choked with traffic and grim from pollution and the dreaded one way travel system, in the past, Ipswich has found fame for all the wrong reasons.

But the local BID group are working hard to change perceptions of Suffolk’s county town, and having lived and worked in the area all my life, I can see the changes happening before my eyes. The Waterfront was left derelict and unloved for far too long, but now bustles with life thanks to investment by the USC and the council to regenerate the area, bringing successful students from across the UK to our town.

The growth of developments like Ransomes Europark on the outskirts of the town have brought such companies as global container shipping company, MSC, and accountancy firm, BDO, into town, providing jobs and security to local people. Confidence is being invested back in the growing town.

The upcoming investment in the railway station is a welcome boost, especially given that London Liverpool Street is just an hour away, making Ipswich a great settlement location for those seeking a city escape with the convenience of an easy commute.

In addition, retail investment in the Buttermarket area of the town centre and out-of-town retail outlets thriving show that consumer confidence is growing, along with job security and business investment.

The vision for the future of Ipswich is for a regeneration area to sit on the doorstep of the Suffolk Enterprise Centre, the Nwes stronghold in our county town, and we see this as an ideal opportunity to help boost the local economy further and help put Ipswich back on the map for all the right reasons.

I know I’m proud of what Ipswich was, is and shall be, and I’m looking forward with great optimism to the future of my town.

Written by Sarah Payne,  Nwes Centre Coordinator.

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